In response to the strict requirements of the EU Deforestation Regulation (EUDR), the Brazilian Coffee Exporters Council (Cecafe) and the credit company Serasa Experian have jointly launched the Cafes do Brasil platform and held a seminar in São Paulo to help exporters master traceability tools. The platform uses remote sensing technology and geolocation data to dynamically analyze ESG indicators such as forest protection, agricultural cultivation, and deforestation alerts in production areas, ensuring full traceability throughout the coffee supply chain. Among the approximately 100 participants, 41 council members are responsible for about 90% of Brazil's coffee shipments to the EU, and their compliance practices will significantly enhance the transparency and international reputation of Brazilian coffee. [more…]